This course lays the foundation for understanding marketing analytics and how data supports effective digital marketing decisions.

You’ll be introduced to the basic principles of marketing and explore the role data analysis plays in planning, executing, and evaluating digital campaigns. The course focuses on helping you understand how data is collected, managed, and interpreted so you can make more informed marketing decisions.

You’ll learn how marketers use data to guide campaign strategy, measure performance, and identify opportunities for improvement. The course also introduces key tools and technologies used in marketing analytics, including website tracking, reporting platforms, and advertising dashboards.    In addition, you’ll explore how online and offline data can be connected, as well as why privacy regulations play an important role in today’s digital marketing environment.

By the end of the course, you’ll have a solid understanding of how data fits into marketing workflows and how to begin incorporating analytics into your own marketing efforts with confidence.

By the end of this course, you will be able to:

Describe how marketers use data to inform campaign decisions

Explain the basic principles of marketing

Identify why data analysis is essential in digital marketing

Implement the Meta pixel to capture and track website visitor activity

Explain how APIs connect offline data to online platforms

Describe common platforms used for online data management and evaluation

Navigate reports in Google Analytics and Meta Ads Manager

Explain the importance of privacy regulations in the digital marketing landscape

Who this course is for:

 This course is designed for learners at any stage of their marketing or analytics journey who want to build a strong foundation in marketing analytics. No prior experience is required, but learners should have basic internet navigation skills and an interest in understanding how data supports digital marketing decisions.

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